Unlike YouTube, however, Bilibili has pioneered an innovative community feature called bullet comments. Like YouTube, Bilibili focuses on user-generated content and building communities around certain topics. If we compare China’s major video platforms with the ones in the West, then YouTube would be the closest to Bilibili in terms of users, features, and functionality. The platform has added support for ecommerce, technology, and lifestyle content, which helped it become a mainstream platform with massive advertising potential.

īilibili has managed to expand outside its starting verticals (anime, comics, games) and is now an entertainment powerhouse. The platform was launched in 2010 but saw a massive surge in the last few years, going from about 50 million monthly active users in 2017 to over 100 million by June 2019.

Bilibili has a massive presence in China and you can leverage it with Nativexīilibili is a video sharing platform based on user-generated content, particularly around gaming, animation, and comics.

UGC, bullet comments, and good UX are driving young users to the platform.

Bilibili has higher user loyalty, here’s why.

Bilibili is rapidly branching into new areas.

Bilibili is growing at an incredible rate.

How can advertisers leverage Bilibili’s presence in China and ensure their campaigns get the right users at scale? Let’s have a look.

Interested in buying traffics in China? Leave us a message here!īilibili is one of China’s hottest emerging video platforms and its recent surge has shown a new side to China’s video landscape.

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